Arber is a company founded by Vanessa Dawson, who is responsible for establishing the Arber Bio Insecticide. However, there’s a greater significance behind the name ‘Arber’. Werner Arber was a Swiss microbiologist who achieved the nobel prize of physiology in medicine in the year 1978 for discovering restriction enzymes and how they can apply to molecular genetics.
In the late 1960’s, Werner Arber stumbled upon a substance known as restriction enzymes. These are known for cutting the DNA molecules where a sequence of nucleotides are observed. Nucleotides are the basic foundation for basic genetic nucleic acids such as DNA and RNA.
When Arber discovered the restriction enzymes, this opened new doors as to which order are genes existing in chromosomes. It helped explore the chemical composition of genes and helped display DNA in different combinations.
In continuation, Vanessa Dawson, the founder of Arber is a female investor and entrepreneur known for establishing the famous brand ‘Arber’ and thus the Arber Bio Insecticide. Her vision was always to initiate a green plant care company. Arber has been her fourth venture, and she usually focuses on digital and technological businesses, but in the case of ‘Arber’, it was more consumer driven, with more hands on experience and creativity.
She has worked on projects focussing on women in work, such as her ‘Vinetta Project’ that enabled a community of high growth female entrepreneurs to build tech companies and businesses. Then, she continued on to create the Arber Bio Insecticide.
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What started it? Arber Bio Insecticide
As the creator Vanessa Dawson was moving places, she discovered the harmfulness of present day chemical-based products for plants. She just got back to gardening, and being a plant mom helped her create a vision for the Arber Bio Insecticide. The things noticed by Vanessa in the retail environment was that the day-to-day resources and products for plants are actually harmful to the planet, plant pollinators, people and even pets. The key similarity between these varied products was the use of similar ingredients, such as neem oil.
A major trick that various companies use to lure customers is known as ‘Greenwashing’. It’s a marketing tactic where green marketing is used to persuade and influence the public that a company’s products, aims and policies are safe for the environment when that may not actually be the case. However, the Arber Bio Insecticide is not like other organisations. For example, something noticed by Vanessa Dawson which motivated her to establish the Arber Bio Insecticide, was the fact that many organic products were harming waterways, insects, and different types of soil. Thus, this started the research for the Arber Bio Insecticide.
What is a Bio Insecticide?
A Bio Insecticide, which is a part of the Arber Bio Insecticide, is also known as the biopesticide. This is a biological substance which emits pests in plants by killing or repelling them.
Biopesticides are derived from natural and organic materials like bacteria, plants and some minerals too (such as baking soda containing biopesticides).
There are three major types of biopesticides, which can be used to derive the Arber Bio Insecticide, and these are:
- Biochemical pesticides: these substances occur naturally and they take control of pests in non-toxic ways. On the other hand, conventional pesticides directly kill and inactivate pests. A biochemical pesticide has substances which interfere with mating in plants or animals, such as scented plant extracts attracting insect pests into a trap
- Microbial pesticides: These include microorganisms as the key active ingredient, such as fungus, virus or bacterium. These pesticides have the ability and strength to control varied types of pests. This is also a more explicit process, as each microorganism targets a different pests, like fungus helps plants like weed.
- Plant incorporated protectants (PIP’s): This type of substance is produced by plants from genetic resources which have been added to the plant. This way, a scientist can take a gene, say for a Bt pesticidal protein, and this gene can be introduced to the plant’s genetics itself. Therefore, since this gene is inside the plant, the plant can now create the substance to relinquish the pests.
Advantages of using Arber Bio Insecticide:
- They are less toxic compared to other pesticides
- Impacts target pests and is used for significant organisms, compared to other general pesticides as mentioned, which affect all organisms, plants, insects, mammals, etc
- They decompose quickly and when used in small quantities they are most effective, which avoids pollution problems from general retail pesticides
How to use it?
The Arber Bio Insecticide is a liquid, in a 16 ounce stylish container. The product comes in various coloured bottles which makes the Arber Bio Insecticide more aesthetically pleasing to the customer.
Before using, ensure that the Arber Bio Insecticide is used only with pressurised hand-held sprayers, bottles or hoses. Also, make sure the Arber Bio Insecticide, when sprayed/applied, is being directly used onto the site and make sure it doesn’t drift away from it while spraying.
The Arber Bio Insecticide should not be withheld for long periods or overnight either.
If using the Arber Bio Insecticide with a hand sprayer or bottle, fill the bottle with water and the required amount of the Arber Bio Insecticide concentrate/liquid. Ensure the water and substance mix well, thoroughly. And when applied, stir and disturb the substance for action.
Adding on, when using the Arber Bio Insecticide with a hose, the instructions given by the hose company must be followed for the appropriate directional use. The customer/user should know how to fill, set the dial on the hose, clean it, and hence disconnect from it, in the case of using the Arber Bio Insecticide. The dial should be set on the sprayer to deliver the right amount of the substance to the plants.
The general price of the Arber Bio Insecticide, in the market in the USA, ranges from approximately 20 dollars to 25 dollars. This is between 1600 and 2000 Indian rupees. The product must be stored in a cool, dry place. Also, in order to protect the environment, the Arber Bio Insecticide should be used in completely dry weather, when there are no predictions for rain, wind or storms. This will ensure that the pesticides are not washed or blown out by the rain.